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Category Archives: Online Presence

a local non-profit was behind its fundraising target…

December 26, 2014 6:00 am / michaele rachlin

Early in the recent recession, a large local non-profit was falling behind its annual fundraising target.  This organization had never done any successful online fundraising, but wanted to immediately launch an online giving campaign to help make up the projected deficit. The organization did not have the technology capability to accept donations online.  The responsibilities … Read More →

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Posted in: affinity & loyalty, clients & crm, mentor, non-profit, not-for-profit, online & digital business, online giving & donor management, online presence / Tagged: clients & crm, donor management, grant writing, grants, mentor, non-profit, not-for-profit, online giving & donor management, project management, team leadership

practical experts…

December 17, 2013 9:47 pm / michaele rachlin

Welcome to our website. As we re-introduce ourselves, these are the important things for you to know. We are here to share our knowledge and experience. We love delivering results and we bring a successful track record to your project.  We know technology and project management.  We develop and mentor your talent. We are both business … Read More →

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Posted in: mentor, non-profit, not-for-profit, online presence, PMO & project management, team building / Tagged: agile, grant writing, grants, metrics & KPI, non-profit, not-for-profit, online giving & donor management

your website is you…

June 1, 2013 12:01 am / michaele rachlin

A client with a limited budget for advertising and online marketing tried to build his website with just a programmer. The project cost more than he had planned & took 3 times longer than scheduled.  All of the web copy was written by the client, even though writing is not the client’s primary business.  The graphics … Read More →

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Posted in: non-profit, not-for-profit, online & digital business, online presence / Tagged: ecommerce & digital business, non-profit, not-for-profit, website

building customer loyalty & extending the brand….

December 28, 2012 6:00 am / michaele rachlin

A large homebuilder had significant existing relationships with vendors, including telecommunications, electrical and others – while their homebuyer customers tend to make many major service provider decisions at the time of their move.  The homebuilder wanted to provide extended features and benefits to their customers, to provide added value and build loyalty. This represented a … Read More →

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Posted in: affinity & loyalty, clients & crm, data warehouse | analytics, online & digital business, online presence, PMO & project management, products, real estate & asset management / Tagged: agile, business intelligence, business transformation, clients & crm, customer, e-commerce, homebuilding, loyalty, product design, project management, team leadership

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    • michaele d. rachlin
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