A start-up online payments business with a very profitable concept and working prototype software had recently partnered in a joint venture with a very large US payment processor. The start-up team needed to quickly enhance and extend the software to meet client needs, but there were no priority management or design processes in place to … Read More →
Category Archives: Products
preserving the intellectual property / IP at the core of a product…
A global leader in financial services had recently acquired a small start-up with a great idea – and all the working knowledge of its software product ‘locked’ inside the brains of a few founders. In order to scale up and enhance the product, the knowledge and functional design of the system needed to become accessible … Read More →
building customer loyalty & extending the brand….
A large homebuilder had significant existing relationships with vendors, including telecommunications, electrical and others – while their homebuyer customers tend to make many major service provider decisions at the time of their move. The homebuilder wanted to provide extended features and benefits to their customers, to provide added value and build loyalty. This represented a … Read More →