Early in the recent recession, a large local non-profit was falling behind its annual fundraising target. This organization had never done any successful online fundraising, but wanted to immediately launch an online giving campaign to help make up the projected deficit. The organization did not have the technology capability to accept donations online. The responsibilities … Read More →
Category Archives: Online & Digital Business
a start-up with a great idea…
A start-up online payments business with a very profitable concept and working prototype software had recently partnered in a joint venture with a very large US payment processor. The start-up team needed to quickly enhance and extend the software to meet client needs, but there were no priority management or design processes in place to … Read More →
your website is you…
A client with a limited budget for advertising and online marketing tried to build his website with just a programmer. The project cost more than he had planned & took 3 times longer than scheduled. All of the web copy was written by the client, even though writing is not the client’s primary business. The graphics … Read More →
building an effective global team….
Building an effective global team is challenging under most circumstances. When the team is formed after outsourcing and US layoffs, it can become even more challenging for the remaining (US) team members to work well with the new (offshore) members. A major global media research organization had recently outsourced about 30% of the work processes … Read More →
preserving the intellectual property / IP at the core of a product…
A global leader in financial services had recently acquired a small start-up with a great idea – and all the working knowledge of its software product ‘locked’ inside the brains of a few founders. In order to scale up and enhance the product, the knowledge and functional design of the system needed to become accessible … Read More →
a research product suffered from late deliveries and poor quality….
A flagship telecom research product suffered from late deliveries and poor quality several years after its acquisition by a premier media research firm. Clients were losing confidence in the product and sales were dropping. The existing subject matter experts in the operations and product management groups continued to leave the company, key resources were working excessive … Read More →
building customer loyalty & extending the brand….
A large homebuilder had significant existing relationships with vendors, including telecommunications, electrical and others – while their homebuyer customers tend to make many major service provider decisions at the time of their move. The homebuilder wanted to provide extended features and benefits to their customers, to provide added value and build loyalty. This represented a … Read More →