A global leader in financial services had recently acquired a small start-up with a great idea – and all the working knowledge of its software product ‘locked’ inside the brains of a few founders. In order to scale up and enhance the product, the knowledge and functional design of the system needed to become accessible … Read More →
Tag Archives: E-commerce
building customer loyalty & extending the brand….
A large homebuilder had significant existing relationships with vendors, including telecommunications, electrical and others – while their homebuyer customers tend to make many major service provider decisions at the time of their move. The homebuilder wanted to provide extended features and benefits to their customers, to provide added value and build loyalty. This represented a … Read More →