A client with a limited budget for advertising and online marketing tried to build his website with just a programmer.
The project cost more than he had planned & took 3 times longer than scheduled. All of the web copy was written by the client, even though writing is not the client’s primary business. The graphics and images were hand-me-downs.
Result? A website that did *not* meet the business’ needs and did *not* deliver value. It was a cost with no return on investment.
Your website is *you* – your online brand – the primary way that many clients and colleagues will know you.
Unless your primary business is branding, you need much more than a programmer to create an effective website & online presence.
Bringing the resources of brand/marketing experts, creative and graphics gurus, social media and online talent + technical know-how, we worked with the client to rework his website and his online brand. We focused on his real target viewers, honed and redefined his messaging and visuals – and created clear metrics to define the ‘success’ of the website.
To keep the site vital on an ongoing basis, we collaborated with the client to manage and update relevant social media feeds (Facebook, Pinterest, Instagram) specifically selected to enhance his online brand and sustain a conversation with his clients, prospects and colleagues.
Result? A website investment that paid for itself in new and potential business within the first few months of its launch.